Tuesday, May 21, 2024
Here are 5 lessons from Hooked: How to Build Habit-Forming Products by Nir Eyal (Author)
1. Create a User Habit Loop
Design your product to trigger a habit loop consisting of a cue, a craving, an action, a reward, and an investment to keep users engaged and coming back.
2. Identify and Trigger User Cues
Understand what triggers your users' habits and design your product to trigger those cues, making it easy for users to engage with your product.
3. Satisfy User Cravings
Design your product to satisfy users' cravings, whether it's social validation, entertainment, or problem-solving, to keep them engaged and motivated.
4. Make the User Experience Seamless
Streamline the user experience to reduce friction and make it easy for users to take action, reducing the likelihood of abandonment.
5. Use Variable Rewards to Drive Engagement
Use unpredictable rewards to drive user engagement, as the uncertainty of what they'll receive keeps them curious and motivated to continue using your product.
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